What's new? A conversation with Antonio Donov about CT Interactive's impressive performance at the SBC Summit Lisbon
October 9, 2024
The SBC Summit Lisbon, the first edition in this city, exceeded expectations with its impressive scale. Over 25,000 industry professionals and 600 exhibitors attended the event. Among the exhibitors, CT Interactive stood out with its innovative approach and cutting-edge products, engaging with a global audience and reinforcing its position in the iGaming industry. In this article, we summarize CT Interactive's performance and impressions from the event.
A promising start in Lisbon
CT Interactive's experience at the SBC Summit was overwhelmingly positive. "The scale of the event was remarkable. Lisbon offered a vibrant atmosphere, and it was thrilling to showcase our latest offerings to global leaders. Prior to the event, the team anticipated high engagement and a dynamic networking environment. The event delivered precisely what we hoped for," said Antonio Donov, Head of Business Development for EMEA and Asia. The layout of specialized zones and high-level panels allowed for direct interaction with peers, facilitating meaningful discussions about expanding CT Interactive’s footprint in Europe and beyond.
Market growth in Portugal and beyond
CT Interactive aims to expand its presence as the region’s regulatory environment continues to evolve. The company sees significant potential in Portugal and the broader European market. “The Portuguese market may be smaller compared to more mature markets like the UK, but it’s growing steadily thanks to supportive regulations. Southern Europe, particularly Portugal, is emerging as a hub for online gaming,” noted Antonio Donov. The evolving regulatory landscape in Portugal has been a driving factor in CT Interactive’s decision to participate in the summit. According to the team, Portugal’s balanced regulatory environment has opened doors for growth. CT Interactive is committed to strengthening its presence in regulated markets, with Portugal playing a key role in future expansion plans.
Highlighting key products
At the SBC Summit, CT Interactive showcased its latest collection of slot games, featuring innovative mechanics like free spins, buy bonuses, and a unique jackpot system. According to company representatives, these improvements have significantly increased player engagement and retention, setting the company apart from its competitors.
Positive public response
CT Interactive's booth garnered considerable attention. “The feedback was overwhelmingly positive. Attendees were particularly impressed by our jackpot features and innovative mechanics. Operators appreciated our focus on enhancing the player experience, which led to several promising discussions,” shared Antonio Donov.
The role of AI in iGaming
Artificial intelligence (AI) is becoming a central feature in CT Interactive's product development, and it was a key topic of discussion at the SBC Summit. “AI is revolutionizing player engagement by allowing us to offer personalized experiences based on real-time behavior,” explained Antonio Donov. "This not only improves retention but also ensures a more secure and responsible gaming environment." The company continues to explore AI's potential in refining game mechanics to cater to diverse player preferences.
Networking success at the Summit
The SBC Summit proved to be a fruitful event for networking, providing ample opportunities to connect with industry executives. The event’s global market lounges and roundtable sessions allowed CT Interactive to build relationships that could lead to long-term partnerships. The event was a strategic success for CT Interactive.
Key industry trends
Looking ahead, CT Interactive foresees several key trends in the gaming industry. “AI-driven personalization and gamification will dominate the future. Regulatory compliance, particularly regarding responsible gaming and data protection, will also be critical as companies navigate new markets,” said Antonio Donov. There is growing interest in Social Casinos and sweepstakes as part of the evolving iGaming sector, opening up unlimited possibilities. Additionally, expanding markets like Latin America and Africa are becoming increasingly important, potentially shifting the industry's focus beyond Europe.
In conclusion, CT Interactive’s participation in SBC Summit Lisbon has reinforced its commitment to innovation, strategic growth, and expanding its footprint in the global iGaming industry.
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