Rossi McKee to moderate panel at SBC Summit 2025

August 19, 2025

We are proud to announce that Rossi McKee, Co-founder and Vice President of Telematic Interactive, CT Interactive, and CT Gaming, will take the stage as the moderator of the highly anticipated panel “Crossing Borders: Cross-Selling in Balkan Markets” at the SBC Summit 2025 conference.

The session, set for September 17, will bring together leading voices from the gaming industry to discuss the strategies, opportunities, and challenges of cross-selling in the rapidly evolving Balkan region. This market, known for its unique dynamics and fast-paced growth, presents both significant opportunities and distinct regulatory considerations for operators and suppliers.

With her extensive experience and forward-looking vision, Mrs. McKee will guide the discussion, drawing on her deep understanding of the sector to uncover the tactics that are shaping success in one of Europe’s most promising markets.

This is a must-attend session for industry professionals aiming to expand their footprint and harness the potential of a region where innovation and competition go hand in hand.

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