Rossi McKee joins ethical gambling advertising panel at SBC Summit Lisbon 2026

September 28, 2026

We are thrilled to announce that Rossi McKee, Co-founder and Vice President of Telematic Interactive Bulgaria and CT Interactive, will join the global discussion on ethical gambling advertising at SBC Summit Lisbon 2026.

On 30 September, McKee will take part in the “The Ethical Dilemmas of Gambling Advertising” panel, where industry leaders will explore the balance between effective marketing, responsible communication, and consumer protection.

With more than two decades of experience in the gaming industry, McKee will share her perspective on the importance of responsible, proportionate, and enforceable regulation, as well as the sustainable development of regulated gaming markets.

CT Interactive will also be present at Stand A506, showcasing its latest gaming content, the Diamond Tree Jackpot, and its expanded aggregation offering.

SBC Summit Lisbon 2026 will take place from 29 September to 1 October at Feira Internacional de Lisboa and MEO Arena.

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